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With an increasingly mature and consumer-oriented economy and a new competitive landscape, China has taken a leading role, especially in the rapidly expanding e-commerce sector. The fast-growing, digitized and high-income middle class in China has an increased appetite for foreign premium products such as sporting goods, luxury clothing, electric vehicles and food. Thus, the Chinese market today offers enormous potential for foreign retailers. At the same time, this rapidly changing shopping landscape brings along new challenges and adaptation needs. In order to succeed in this market, foreign companies need to navigate and master both the finesse of online and offline commerce. In this seminar, Fiducia experts will outline how to navigate through the Chinese retail industry, efficiently structure your brand distribution in China, find reliable business partners and prepare properly for the world's largest e-commerce market.


  • 18:30 - 19:00 Registration
  • 19:00 - 20:15 Presentations + Q&A
  • 20:15 - 21:00 Networking

REGISTRATION: Registration is required to confirm a seat. You may register by replying to until Monday, May 13, 2019 or as long as there are seats available. Registration is binding and no-shows will be charged RMB 200 unless cancelled before the end-of-day of the final registration date.

ELIGIBILITY: All of the employees of FBCS member companies can participate at our events with Membership privileges (discounted price, access to member only events). Please do not hesitate to forward this event invitation to your colleagues.


  • Marshall Chen (Head of Fiducia's China Consulting Team at Fiducia China Consulting)

    Marshall Chen

    Head of Fiducia's China Consulting Team at Fiducia China Consulting

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  • Benny Xu (Country Manager at Country Manager of China, Schuler Wine China Co.,  Ltd)

    Benny Xu

    Country Manager at Country Manager of China, Schuler Wine China Co., Ltd

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