How to boost conversion and understand China: Data-insights & CRM systems
This event that was supposed to be held on November 27th, but has now been moved to January 9th, 2020.
Misunderstandings and miscalculations about China are reaching new levels, and it's not just because of politics, culture and language. The lack of a centralized data system is not making things easier. What can CRM do as the Chinese and Western marketing worlds drift apart and as the marketplace monopolies by the Chinese tech giants increase in power?
China's push for a digital economy has created homegrown digital giants dominating the eCommerce market, however as combined marketing shares of Alibaba and JD.com dropped from 2017's 90% to 2018's 86%, with UBS forecasts expecting their market shares to further decrease to 77% by 2025. Therefore more smaller channels will thrive, so what does it matter for products or brands entering China?
Moreover the CRM market in China has fostered a series of competitive home grown players, from Baidu's Aifanfan to Tencent-backed Xiaoshouyi, could they be a solution for marketers based in the HQs?
The launch of an online store in China is actually the easy part, driving sales is the challenging part. Creating a growth engine in China means you have got to be on top of your game; constant monitoring of your store, measuring performance, and improving it on a regular basis. Once you manage to drive traffic to your store, how do you make sure the conversion is optimized?
During this session, hosted by BenCham, we will discuss how you can use data to overcome the challenges to increase your online sales in China. In addition, we will address China's latest digital commerce trend, and understand how an integrated CRM will support the growth of Western brands in China.
- 6:30 pm – 7:00 pm Welcome
- 7:00 pm – 8:00 pm Presentations
- 8:00 pm – 8:30 pm Q&A and Networking
PRICE: Participation Fee for this event is 250 RMB for Members and 350 RMB for Non-Members.
Please notice that there is no registration via this webpage
(for registration please follow the instructions under the title REGISTRATION).
REGISTRATION: Registration is required to confirm a seat. You may register and pay directly to BenCham via this link until Tuesday, January 7, 2019 or as long as there are seats available. (Please use the FBCS Ticket.) Registration is binding and no-shows will be charged RMB 200 unless cancelled before the end-of-day of the final registration date.
ELIGIBILITY: All of the employees of FBCS member companies can participate at our events with Membership privileges (discounted price, access to member only events). Please do not hesitate to forward this event invitation to your colleagues.