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Practical Sales Leadership

To grow your business globally today, you need to understand how to develop an effective sales strategy that works. With increasing competition among businesses, a well-crafted sales strategy is therefore a necessity.

During this interesting Sales & Marketing Working Group event we will also discuss go-to-market strategies and how to plan an organization, utilizing internal and external resources such as sales force and distributors. The goal for a successful go-to-market strategy is of course to deliver a unique value proposition to customers and achieve competitive advantages as well as to enhance the overall customer experience.

Leading a sales team can be challenging. The success as a sales manager relies on the team's ability to perform well. How to find the right balance between encouraging top performance and not to overload sales representatives with impossible goals? These are also topics that will be discussed.

PRICE: This event is free of charge for FBCS Working Group members.

REGISTRATION: Registration is required to confirm a seat. You may register by replying to until Monday, January 14, 2019 or as long as there are seats available. Registration is binding and no-shows will be charged RMB 200 unless cancelled before the end-of-day of the final registration date.

ELIGIBILITY: All of the employees of FBCS member companies are eligible to join the HR Group, the Finance&Legal and/or the Sales&Marketing Group by contacting us at Please do not hesitate to forward this event invitation to your colleagues.


  • Janne Pihlajaniemi (General Manager at Tobii AB)

    Janne Pihlajaniemi

    General Manager at Tobii AB

    Read Bio