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China is the biggest E-commerce market in the world, but as a brand, it's tough to survive in such a fast-moving and disruptive environment. In China more than anywhere else, online players need to build their digital playbook to meet the evolving consumer needs.

Our speakers will take the audience through how E-commerce is moving away from its traditional "Direct to Consumer" format in China. They will detail the latest trends for E-Commerce in China such as Social Commerce, M-commerce, targeted offer and O2O. The Chinese E-commerce landscape will inevitably influence the rest of the world, and this session will deliver highlights to brands and organizations on how to keep up with it.